Last updated: October 19, 2026 · By Alex Sandev, Founder of HiveSourced
A therapist website needs ten pages: a home page, an about page, a page for each service or specialty, a contact page, a fees and insurance page, an FAQ, a “what to expect” page, a resources or blog section, a privacy and notice page, and a crisis and emergency note. Smaller sites can fold a few of these together. What matters is that a worried visitor can find who you help, what it costs and how to reach you within a minute.
Key takeaways
- Every page should answer one question a prospective client is silently asking.
- Give each main specialty its own page. One catch-all “services” page ranks for very little and persuades fewer people.
- Fees, insurance and what to expect are the pages most therapist sites leave out, and the ones that remove the most hesitation.
- A privacy page and a crisis note are part of being trustworthy, not extras.
- If you are not sure whether you need a website at all, start with why your practice needs one
Which pages does a therapist website need?
This list is built around the order in which a person decides: Is this therapist right for me, can I afford them, and what happens if I reach out? If you already have a site, use the table as a checklist.
| Page | The question it answers | Must include |
|---|---|---|
| 1. Home | Am I in the right place? | Who you help, where, and one clear next step |
| 2. About | Can I trust this person? | Photo, license, training, how you work |
| 3. Service or specialty pages | Do you work with what I am facing? | One page per specialty, in plain language |
| 4. Contact | How do I reach you? | Form, phone, location or service area, response time |
| 5. Fees and insurance | Can I afford this? | Session fees, accepted plans or self-pay details |
| 6. FAQ | What am I worried about asking? | Short answers to the questions you hear most |
| 7. What to expect | What happens in a first session? | Steps from first message to first appointment |
| 8. Resources or blog | Do you know this subject? | Useful, honest articles on what you treat |
| 9. Privacy and notices | Is my information safe? | Privacy policy, how messages are handled |
| 10. Crisis and emergency note | What if I need help right now? | 988 and 911 information |
1. Home page
Your home page is a signpost, not your whole story. In the first screen, say who you help, in which state or city, and what to do next. Avoid vague taglines. “Therapy for adults with anxiety in Evanston, IL” tells a visitor and a search engine more than “Healing starts here”.
2. About page
Clients read the about page before they book. Put your photo, license type and number where your state requires it, and your training near the top. Then explain, in everyday words, how you work. Keep it about the client, not only your résumé. Our guide to writing therapy website copy goes deeper on tone.
3. One page for each service or specialty
Anxiety, trauma, couples work and teens are different searches with different readers. Each deserves a page of its own, with an answer-first opening, who it is for, how you approach it and a next step. Specialty pages are also the pages most likely to be found in Google and quoted by AI assistants. For examples of how this looks, see our pages for couples therapists, psychiatric practices and group practices.
4. Contact page
Make it easy and private. A short form (name, email, a few words about what brings them in), your phone number and your service area are enough. Say when people can expect a reply. If you use a form, it should send through an encrypted channel. Our guide to HIPAA-compliant emails and forms explains the options, and the HHS summary of the HIPAA Privacy Rule covers the basics.
5. Fees and insurance page
Price uncertainty stops many people from reaching out. State your session fee, whether you accept insurance and which plans, and how self-pay or superbills work if you offer them. If you do not publish a fee, explain why and how someone can find out. A clear page filters the right people toward you.
6. FAQ page
Write down the first five questions every new client asks, and answer them briefly. Good FAQ answers are also the kind of short, clear text that appears in Google results and AI answers. Keep each answer to two or three sentences.
7. What to expect
Many people have never been to therapy. A simple walk-through lowers the barrier: how to get in touch, what happens in a first call, what the first session feels like, how long it lasts and what you will ask them to do. Use short steps, not paragraphs.
- Reach out by form or phone
- A short call or email to confirm fit
- Paperwork and scheduling
- First session: what we talk about and what we do not
- Planning how often to meet
8. Resources or blog
A blog is optional, but a few strong articles on what you treat build trust and give search engines more to show. Write for one reader at a time and avoid giving clinical advice. Keep posts general and point to reputable sources. Our beginner’s guide to SEO for therapists covers how to choose topics.
9. Privacy policy and notices
You collect names and messages through your site, so say what you do with them. Include a privacy policy, how messages are handled, and any required notices for your state. This page is brief, but its absence is a red flag for careful visitors. Your attorney or professional association can confirm what your state requires.
10. Crisis and emergency note
Your site is not a crisis service, and it should say so. A short note on the contact page and in the footer is enough: if someone is in danger or having thoughts of suicide, they should call or text 988 or call 911. It protects visitors and shows care.
Common mistakes to avoid
A few patterns come up again and again on therapist sites, and each one costs inquiries.
- One “Services” page for everything. Visitors cannot tell whether you treat their situation, and Google has no single topic to rank.
- No clear next step. Every page should end with one action, such as a form, a phone number or a booking link.
- Hiding fees and insurance. People who cannot find the cost often leave rather than ask.
- Clinical jargon. Write the way your clients talk about their problem, not the way your training describes it.
- Out-of-date details. Old fees, a closed waitlist or a wrong phone number erode trust quickly. Review the site twice a year.
Google’s SEO starter guide makes the same basic point from the search side: clear titles, descriptive pages and helpful content for people come first. Our therapist website design examples show how these pages look when they work together.
Which pages come first if you are starting small?
If you are building in stages, start with home, about, one page for your main specialty, contact and fees. Add the rest as time allows. A site that does five pages well beats one that does ten halfway. When you are ready to see how a full build comes together, see our portfolio or our pricing.
Frequently asked questions
How many pages should a therapist website have?
Most solo therapists do well with 8 to 12 pages. The right number is the one that gives every specialty its own page and answers fees, what to expect and how to contact you.
Do I need a separate page for each specialty?
Yes, if you want to be found for it. Searches for anxiety, trauma and couples work are different, and each page can speak to one reader.
Should I put my fees on my website?
It usually helps. A clear fee and insurance page saves time for you and for the client, and it reduces hesitation before the first message.
Do I need a blog?
No, but a few useful posts can help people find and trust you. Add one when you have time to keep it accurate.
Do I need a privacy policy?
If your site collects names or messages through a form, yes. Ask your attorney or professional association what your state requires.
How much does a therapist website cost?
Custom websites from HiveSourced start from $2,000. The final price depends on pages and features. See how much a therapist website costs or the pricing page.
